Breaking the boundaries of work

A global tech company with a rich 35-year legacy, Corel has over 2.5 million customer relationships spanning 130 countries. Quietly boasting a suite of award-winning products including Parallels, CorelDRAW, MindManager and WinZip, they came to us with the task of unifying their diverse portfolio and communicating a bold vision. We crafted a brand strategy that seamlessly blends productivity and creativity, restructuring Corel's architecture around four key pillars that mirror the ways their tools enable users to work however, wherever, and whenever they want.

The new brand is named and built around the idea that Alludo empowers “all you do”—with software that liberates customers from everyday constraints, giving people space to work and time for ideas.

Alludo’s resulting identity proposes a boundless visual world. The visual language is characterized by expansiveness and fluidity, where white space and vibrant collages convey a sense of weightlessness and freedom. Dynamic graphics representing various modes of work were developed alongside elements directly inspired by Corel's products, while the color palette reflects diverse working patterns throughout times of the day.

DesignStudio NY
Client: Alludo FKA Corel
Role: Senior Designer

Recognition: Brand New, Muse Creative Awards Gold Award, NYX Marcom Awards

Kris Louie

Info

Projects: ❶ Pantone ❷ Cosm ❸ Android ❹ Alludo ❺ S&P Global ❻ Shipt ❼ Aptiv ➑ Riot Esports Network