Setting the bar with essential intelligence
Despite owning some of the most iconic benchmarks and market intelligence brands in the world, McGraw Hill Financial was commonly perceived as a textbook publisher. With a new brand strategy, architecture, and identity, we helped redefine the company's value and solidify its unique market position, marking a significant chapter in its history by uniting four businesses as one financial powerhouse.
S&P Global delivers essential intelligence for companies, governments, and individuals to make decisions with conviction. The idea of SPG as the common denominator recognizes their pivotal role in the finance world, establishing a foundation for both an iconic logo and a comprehensive visual language. Landor
Client: S&P Global (FKA McGraw Hill Financial)
Role: Design Lead