Strengthening fan connections through shared reality
Cosm is a global line of venues where fans can be instantly transported together to a live game or event for a better-than-real experience, amplified by the shared energy of the crowd.
The client came to us with the vision for the business still evolving; Through intensive research and interviews, we centered the superfan and developed a brand positioning, name, and identity that would match the brand’s theatrical scale.
With a logo embodying an infinite portal that takes visitors from one experience to the next, Cosm’s system flexes across all their key verticals: science and education, parks and attractions, and of course, sports and entertainment. This adaptable graphic language reflects how Cosm’s pioneered technology expands the realm of what is possible for content experience and fan connections alike.Huge, 2021
Client: Cosm
Role: Design Lead