Constructing a timeless identity for the future of mobility
At the forefront of automotive technology, Delphi Automotive faced a pivotal moment in its evolution, necessitating the separation of its powertrain and auto-parts divisions into Delphi Technologies, while creating Aptiv to encompass advanced software and electronics. Partnering with Landor, the challenge lay in defining the purpose of each entity and articulating their roles in shaping the future of mobility. Landor's expertise enabled the crystallization of Aptiv's mission—to lead technological advancements in mobility.
The result: a new brand name, strategic positioning, and visual identity that signal the company’s active role in shaping the mobility landscape through its knowledge, adaptiveness, and drive. Just as Aptiv is revolutionizing modes of travel, their identity now embodies an efficacy of a journey from here to there. By aligning the identity with their core principles and aspirations, the brand now empowers Aptiv to assert its leadership in automotive technology with clarity and impact.Landor, 2018
Client: Delphi Technologies
Role: Design Lead
Recognition: LIONS Lovethework, GDUSA,
AdForum, Transform Awards