Evolving the world’s most popular operating system
Revolutionizing the world's foremost operating system from a B2C giant to a B2B powerhouse demanded a bold rebrand. With 2.5 billion active devices and an open-source logo originally crafted for developers, not consumers, the challenge was clear: redefine Android as modern, globally inclusive, and accessible.
Partnering with Google, Huge embarked on a mission to craft a visual identity that reflected Android's evolution into a thriving business. From fragmented expressions to a unified brand experience, every touchpoint, from digital platforms to events, was meticulously aligned with Android's new identity, built on the original ethos of simplicity and accessibility.
At the heart of this transformation lay the iconic Android robot, its familiar shape inspiring a modern, globally resonant design language. From mobile-first digital experiences to cohesive advertising campaigns, every element stemmed from the robot's original silhouette, fostering consistency across diverse touchpoints. With a fresh perspective and unwavering dedication to inclusivity, Android emerged as more than just an operating system—reaffirming their brand as a symbol of innovation and accessibility for all.Huge
Client: Google
Role: Design Lead
Recognition: One Show, Clio Awards, ADC Awards