Remixing the leading edge for esports
Riot Esports Network (REN) was a global home of fandom for Riot’s esports world, delivering premium content in
a curated and interactive multi-platform experience that makes it easier and more rewarding to be a fan.
As a pivotal sub-brand within the Riot universe, REN embodies the essence of Riot's core identity while pioneering an expansion into sports and entertainment. Our design journey was guided by three key principles: premium, dynamic, and dramatic. These principles combined led us to a clean and modern aesthetic that emphasized content centrality to reinforce Riot’s industry leadership.
At the heart of the visual identity lies the logo, a bold and directional symbol cut from the same angles of Riot’s iconic fist, now transformed into a multi-use arrow as dynamic as the network itself. This emblematic motif serves as the cornerstone for a versatile and expressive visual language, empowering us to craft a product that is personalized, social, deeply integrated with Riot games and a platform for commerce that fans care about.Huge, 2021
Client: Riot Games
Role: Design Lead